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At work or not, employees’ social actions affect brand equity and value

This poll analysis was written by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and...

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Top 3 reasons you must follow your competitors on social media

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Do you follow your...

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4 steps to building a more interesting brand through social media

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week we asked: Do worry about...

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Is a social media strategy necessary?

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: How often do you...

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Are you clueless when it comes to Facebook advertising?

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. I’ve called out this audience before,...

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Hidden dangers of content curation

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week we asked, Does curation play...

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Is it possible to maintain separate personal and professional social media...

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week we asked, Would you rather...

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Does your business need a mobile makeover?

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week we asked, Does your social...

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Can App.net’s ad-free social site challenge established networks?

Generally speaking, App.net is intended to be something of an ad-free Twitter clone, whereby users post updates and subscribe to others, creating a real-time feed personalized to their liking. Been...

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Are you putting your brand at risk by ignoring social media data?

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week we asked, Do you expect that...

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